What specific features does an e-commerce website have?  Visitors to an e-commerce website will be able to view featured products and look for products through a search box.  They will be able to view products in more than one view, receive delivery and shipping information, and create an account for easy check-out. The store owner will have the ability to create featured products lists, implement discounts, add sales, and manage reports to determine the success of the aforementioned features.  The owner will also be able to send invoices, track inventory and shipping, and update product listings with a few clicks.

A fundamental advantage of any e-commerce website is the ability for customers to make a purchase from wherever they choose to do so.  Through the development of an e-commerce websites, businesses are able to effectively maximize their potential for sales and ultimately profit.  In the event that your company does not reach customers through an e-commerce website, we strongly suggest that you upgrade.  Doing so is an investment that will pay dividends for years to come.

A tangible component of an e-commerce web solution is lowered operational costs. By automating invoicing, purchases, payments, management of inventory, and other e-commerce services, savings can be passed on to both the business and the consumer. The costs of implementing a marketing and advertising are also significantly decreased by using an e-commerce website effectively.

Brand awareness is the probability that consumers are cognizant of the products and services offered by a particular company. Studies show that there is a direct correlation between brand awareness and sales.  An important part of any brand identity is consistency.  Whether it be with logos, images, color, slogans, etc., creating a consistent brand equity is essential to the success of any business.  Let’s use Starbucks as an example.  Undoubtedly, Starbucks has a very successful brand image. Upon reviewing their e-commerce website, one notices many uniform color patterns and design elements.  Moreover, one can purchase a variety of their products in a very logical manner.  It is good practice to examine some of the techniques of companies such as Starbucks and apply them to the unique plan for your business.  This will result in improved brand awareness and a well founded e-commerce solution.