Terre Haute Wilbert Burial Vaults SEO Project
When Terre Haute Wilbert Burial vaults tasked us with creating a website for their company, they initially wanted a very basic design. Fortunately, after sitting down with the company to contemplate their goals, we began to recognize that they needed something beyond a basic website. A platform comparable to Wix would not help Wilbert achieve their business goals. Quite the contrary, paramount to their success would be the creation of a user-friendly website with a well-thought-out search engine optimization strategy. We ultimately endeavored to create a site that would drastically increase their brand presence while engaging potential clients in a meaningful way.
Challenges
A website that lacks a well thought out SEO strategy is analogous to hosting a wedding without sending the invitees the address to the event. Imagine you have been preparing for a marriage ceremony for many months. You have found the best catering company, hired talented musicians, and ordered elaborate decorations. You have chosen the perfect photographer for the event, and settled on a venue that is spectacular in every way imaginable. Now, imagine that after your painstaking effort, you wait in anticipation for the guests to arrive on the big day. To your disappointment, you are the only to be the only person in attendance.
Similarly, the principal challenges associated with this project were increasing Wilbert’s online presence, reaching more customers locally, and expanding the visibility of their products overall. Creating a website that is aesthetically pleasing would not cut the mustard so to speak. We needed to create a dynamic website that could really reach Wilbert’s potential customers. After all, of what use would a perfect website be, if no one were able to find it?
Execution
We took a multi-faceted approach when formulating an online strategy for Terre Haute Wilbert Burial Vaults. We began by performing a thorough analysis of Wilbert’s SEO and CMS. We determined that there was a need to enhance the content on the website to make the site more SEO friendly. Alt tags were added for all images, a sitemap was introduced, and the site was integrated with google analytics.
Within google analytics, relevant keywords were researched and content was further revised. We ultimately created an account with bing in order to better track the SEO optimization results. Finally, Facebook, Twitter, and Google Plus pages were introduced. A well-thought-out social media campaign helped to dramatically increase Wilbert’s web presence over the course of twelve months.
Results
Exito interactive was able to drastically surpass Terre Haute Wilbert Burial Vault’s initial expectations for the project. Increasing Wilbert’s google page ranking was a daunting task. Their industry consists of several companies that have been operating in the area for many years. Most of those companies have a well established web presence. Despite the inherent competitive nature of their business environment, we were able to help Wilbert surpass the online presence of their competitors.
Terre Haute Wilbert Burial Vaults is currently the first selection shown on Google and Bing when searching for burial vaults in their area of operation. When they came to us, Wilbert’s online presence was negligible. They now have the top performing website in their local industry and continue to grow. Terre Haute Wilbert Burial Vault’s ubiquitous influence in the funeral industry is a testament to the soundness of their online SEO strategy and a valuable lesson for anyone who owns a website.